Women in the Arts - A Series for Success by Linda Morgan Smith
Artists sometimes believe that in order to promote their artwork they may viewed as egotists or braggarts. While modesty and humility are virtues of character; they will not serve you very well within the stark reality of business competition. The old axiom that "the squeaky will gets the grease," speaks volumes in terms of brand recognition. One must overcome the perception that self promotion is somehow crass and vulgar; so lets start getting "squeaky!
When done properly, self promotion can be done with taste and style in order to attract potential buyers. No one likes someone who is pushy when it comes to sales. High pressure tactics and spam do not work within the realm of arts and crafts. Art and fine craft purchases are personal purchases which signify a person's desire for what is considered a reflection of their own unique personality. Buying art is a long way from buying dish soap. Artwork should be promoted as creatively as the artwork itself.
With the advent of the internet, the venues for promoting your art is almost infinite and mostly free. Even within the knowledge that cyber marketing is an accessible way to market, the questions to ask are: "What will be your strategy in this age of vasts amounts of information?": "How will my artwork stand out from the crowd?"
Mapping your strategy is essential. It does not have to be perfect but you should make list of all the potential ways you can promote yourself online. We all know that Facebook pages and blogs are ways to get the word out, but, how to use those blogs and fan-pages takes strategy.
My next article on self promotion will include free tips on how to promote yourself online and offline. Stay tuned!